ABOUT US


The name of "HW" comes from the initials of Hazim and Wafiq, the founders, and "Krap Krap Cruncy" tells you that our business focused on selling crunchy snacks. This business idea for “HW Krap Krap Cruncy” originated from Hazim and Wafiq, that really love kerepek snacks, but we noticed that good ones were often too expensive. Recognizing the gap, we decided to start a business that sells kerepek snacks that taste great but don't cost a lot. We want everyone to be able to enjoy yummy kerepek snacks without worrying about the price. Our business aim is going to offer lots of different kinds of kerepek and make sure that everyone can have tasty snacks without spending too much money.

Mission
"Our mission at HW Krap Krap Cruncy is to make irresistible kerepek snacks accessible to all. We are committed to sourcing the finest ingredients and crafting a diverse range of flavors to cater to every palate. Through innovation and dedication to quality, we strive to exceed our customers' expectations, offering them a delightful snacking experience at an unbeatable value. As advocates for affordability and flavor, we aim to spread happiness one crunch at a time."
Vision
"At HW Krap Krap Cruncy, our vision is to revolutionize the snacking experience by providing high-quality kerepek snacks that are both delicious and affordable. We envision a world where everyone can indulge in tasty snacks without breaking the bank, fostering moments of joy and satisfaction in every crunchy bite."
